Big data vendors should stop dissing data warehouse systems.

I’ve heard so many big data vendors bash data warehouses as a way to justify their new technologies that it’s getting annoying. To them, data warehouse systems are monolithic, costly and inflexible, while their technologies are fast, flexible and affordable. “Buy our products,” they shout in their shiny collateral, “and we’ll save you from data warehousing hell.”


mature analytical ecosystemFigure 1: Conceptual architecture depicts a mature analytical ecosystem